About

Background

I have spent over two decades in enterprise technology — leading teams, delivering large-scale digital transformation programmes, and helping organisations rethink the way they use technology to get work done. My career has taken me across financial services, consulting, and enterprise IT, where I have seen first-hand what works and what does not when it comes to building systems that people actually want to use.

Along the way, I developed a deep frustration with the gap between what technology promises and what it delivers. Too many tools are over-engineered, under-used, and built for the vendor rather than the user. That frustration became the foundation for everything I build today.

Building Products

I now spend my time building products that close that gap. PhoenixForge is an ecosystem of 18 WordPress plugins designed for agencies and site owners who need reliable, well-integrated tools without the bloat. Every plugin is free to use and works with the others out of the box.

PhoenixOS is a multi-tenant SaaS platform — CRM, workflows, dashboards, and more — all driven entirely by JSON configuration. No custom code, no consultants, no six-month implementations. Just configure what you need and start working.

SchoolLife AI is my latest project — an AI-powered tool that helps parents make sense of the constant stream of school communications. Emails, letters, WhatsApp messages — it organises everything so nothing falls through the cracks.

Philosophy

My guiding principle is simple: configure, don’t code. I believe the best platforms are the ones that let anyone create what they need without writing a single line of code. Whether it is a WordPress site owner customising their plugin setup, or a business team building a workflow in PhoenixOS, the power should be in the hands of the user — not locked behind a developer.

I am based in the United Kingdom and work remotely with collaborators and users around the world.